Case Study

    1110 King West

    Hulley Collective · Waterfront Condominiums, Kingston, ON

    Interactive landing page for a Kingston waterfront condo launch, with Meta lead ads routed into GoHighLevel, email, SMS and one AI follow-up call per lead.

    1110kingwest.com

    Screenshots

    1110 King West website — screenshot 1 of 5
    LovableGoHighLevelGHL Voice AIMeta AdsGoogle AdsGTMGA4

    Outcomes

    1110 King West — Waterfront Condo Launch

    Client: Hulley Collective · RE/MAX

    AI Voice Agent
    Meta → CRM → Call
    Full Google Stack
    Daily Team Reports
    • ✓Interactive landing page for a Kingston waterfront peninsula condo — campaign line "Nothing in front of you but water."
    • ✓GoHighLevel inbound Voice AI agent answers the project line and confirms caller details
    • ✓Meta lead ads → website form → email, SMS and one AI follow-up call per lead
    • ✓Set up GA4, GTM, Search Console, Google Business Profile, Google Ads and Meta Business
    • ✓Automated Start-of-Day plan emailed to the sales team every morning
    • ✓Migrated campaign CRM from Follow Up Boss into a dedicated GoHighLevel sub-account
    • ✓PropertyCast gated data room — website form is the single capture point
    LovableGoHighLevelGHL Voice AIMeta AdsGoogle AdsGTMGA4
    View Live Site→

    System Flow

    Meta Lead Ad
    GHL
    Email + SMS
    AI Call
    Pipeline Updated
    Recap to Team

    Systems Built

    GoHighLevel Workflows

    The Real Estate Group (1110 King West + listing pages)

    10 workflows
    • Meta Lead Intake Workflow
    • Meta Lead to Sheet (Google Sheets mirror)
    • 1110 King West Lead Handling
    • 1110 King West Lead Alert
    • 1110 King West Lead SMS
    • 1110 King West Data Room (PropertyCast access)
    • AI Outbound Call Workflow
    • AI Call Pipeline Update
    • 1110 King West Call Recap (branded recap email)

    Meta lead → CRM → email + SMS → one AI call → pipeline stage updated · also receives leads from 1454evergreen.ca, 14parkcrescent.ca and therealestategroups.ca

    AI Voice Agents

    Inbound: 1110 King West Assistant

    GHL Voice AI · Inbound
    • Answers the project phone line 24/7 under the persona "Leoni"
    • Qualifies callers, answers questions about the waterfront condo project
    • Reads back and confirms phone numbers and emails with the caller
    • Sends a branded call-recap email to the sales team with summary + highlights
    • Compliance: one AI call per lead, follow-ups only when the client asks
    AI Voice Agents

    Outbound: AI Follow-Up Calls

    GHL Voice AI · Outbound
    • Triggered automatically for new Meta lead-form leads
    • Calls the lead, logs the outcome and updates the pipeline stage (AI Call Pipeline Update workflow)
    • Works alongside the automated email + SMS follow-up
    • "Voice AI Do Not Call" guard at Pelvic Clinic keeps opted-out contacts protected
    Meta Ads

    1110 King West

    Meta Lead Ads · Real Estate
    • Meta Business portfolio + ad account set up under Hulley Collective
    • Lead-form leads flow straight into GHL (Meta Lead Intake Workflow)
    • Each lead gets email, SMS and an AI call automatically
    • Leads mirrored to a Google Sheet for the sales team
    Google Ads

    1110 King West

    Google Stack · Real Estate
    • Google Ads account, GA4 property, GTM container, Search Console and Google Business Profile all set up from scratch
    • DNS/registrar configured for 1110KingWest.com
    • Full tracking foundation in place before the campaign launch
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