Hormone Therapy Canada — Full Digital Marketing Stack
Client: Vitalis Health
Built the complete digital marketing infrastructure for a Canadian virtual hormone therapy clinic — hormonetherapy.ca. Delivered full-stack Lovable website development, Google Search Console setup with 31-URL sitemap submission, Google Business Profile creation, and a multi-campaign Google Ads setup targeting Ontario. Configured GTM v6 with phone call tracking, set up 3 conversion actions (Thank You Page, JaneApp outbound clicks, phone calls), and audited and removed a misconfigured conversion tag recording false data. Launched Men's campaign achieving 177 impressions, 11 clicks, and 6.21% CTR at CA$3.04 avg CPC on Day 1. Women's campaign built from scratch with RSA copy, geo-targeting, and campaign-specific sitelink overrides. Built 10+ GoHighLevel workflows for the patient journey — nurture, booking, rebooking detection, no-show recovery, post-consultation follow-up, re-engagement and review requests — plus the same website-to-CRM booking attribution used at Pelvic Clinic.